Arts Active
I’m currently creating promotional materials for Arts Active’s Cardiff Classical Programme. Arts Active Trust is an independent charitable trust supporting people to enjoy the arts through its programme of creative, participatory activities based in Cardiff and the surrounding areas.
Date
November 2025 - present
Service
Marketing Support
Client
Arts Active
The brief
I am currently supporting Arts Active with marketing their Cardiff Classical Programme. It is an eclectic mix of lunchtime classical concerts, recitals, schools’ participatory music projects, a young composers’ scheme and monthly podcasts. Their main concern is that the branding on their assets are out of date because of their restructure from moving location, so they needed a refresh as well as a new vibrant look to draw attention to the programme.
The process
The programme caters to all ages, where the Lunchtime Classical Concerts draw the attendance of the older generations, whilst the young composers’ scheme is for the younger ages. This means the marketing assets need to engage all ages. There was no strong branding for this programme to begin with, so I identified a suitable colour palette, design motifs and the style. So far I’ve made a pull up banner about the programme and social media templates covering the different elements of the programme.
The outcome
The marketing assets are eye-catching and modern. The Cardiff Classical Programme now has its own identity to differentiate it from the other Arts Active programmes. The branding work has given a strong base to continue with for making more marketing materials. There is a lot more to be made!
