ASET
I created a strong, recognisable brand for ASET through designing cohesive marketing materials and improving their communication channels. ASET offers advice and support for all professionals working in work based and placement learning.
Date
July 2024 - November 2025
Service
Communications Officer
Client
ASET
The brief
I joined ASET as their first-ever Communications Officer. ASET has been around for over 40 years, but has never had any professional communications or marketing support. With my support, their main focus was on achieving consistent branding and stronger marketing throughout all their communications channels to increase audience engagement.
The process
ASET has a very specific audience of work based and placement professionals, who mostly work in Higher Education. My design decisions were based on what this audience enjoy and engage with. The branding process started with choosing primary and secondary colours to use in designs from their pre-existing colour palette, fonts and the type of imagery to use that represents community membership and learning. I made a website hero section, social media graphic templates, a newly designed newsletter, a roller banner about ASET, posters for their events, and more. All marketing assets were consistent and visually attractive. My design decisions were put into editorial and design style guides, so that when I left my role, the team had guides to follow to continue the work.
The outcome
All marketing material became recognisably ASET through strong branding. Designs are appealing to the audience and cohesive through consistent branding. The ASET community can now instantly recognise a piece of ASET marketing which increases brand recognition and engagement.
