ASET
I created a strong, recognisable brand for ASET through designing cohesive marketing materials and improving their communication channels. ASET offers advice and support for all professionals working in work based and placement learning.
Date
July 2024 - November 2025
Service
Communications Officer
Client
ASET
The brief
I joined ASET as their first ever Communications Officer. This organisation has been around for over 40 years, but has never had any professional communications or marketing support. Their main focus was on achieving consistent branding throughout all their communications channels to make a bigger impact on their audience.
The process
ASET has a very specific and niche audience of work based and placement professionals, and most of that audience work in Higher Education and are members of ASET. This audience and what they enjoy and engage with is what I based all of my design decisions on. The branding process started with choosing primary and secondary colours to use in designs from their pre-existing colour palette, fonts and the type of imagery to use that represents community membership and learning: the things that ASET do best. I took my decisions and started to create. I made a website hero section, social media graphic templates, a newly designed newsletter, a pull up banner about ASET, posters for their events and more. All individual marketing assets were aligned, cohesive and visually attractive. My design decisions were put into editorial and design style guides, so that when I left my role, the team had guides to follow to continue the work.
The outcome
Everything became recognisably ASET, with designs that showcase the community ASET members value. They are finally making a mark with their marketing that became engaging, appealing and cohesive.
