Llandaf Festival
I supported Llandaf Festival in the promotion of their 2026 festival on social media. Llandaf Festival is a yearly celebration of culture, music and heritage where there is something for everyone.
Date
May - June 2026
Service
Social Media Support
Client
Llandaf Festival
The brief
The team at Llandaf Festival needed my assistance in marketing the festival using social media. There was limited time left until the festival began and ticket sales needed to increase, so it was hoped that improved social media use would help increase sales.
The process
The support needed was initially stated as general, but after further conversation I identified key areas that needed more focus than others. A strategy was not in place when I began the project, so the first task was to create a small plan on how we would use social media, some competitor research and a performance analysis of festival Meta ads from previous years. For the duration of the project, I supported with creating a full social media content schedule for the run-up to the festival with a selection of content I designed and content I instructed the Llandaf Festival team to design.
I instructed the team to upload the event to Facebook Events and told them precisely what changes to make to the Facebook and Instagram social media pages to improve their optimisation, accuracy and consistency.
Using what I thought were the best pieces of content that would perform well as ads for Facebook and Instagram, I made a selection of Meta ads to test with a specified budget. I analysed the outcomes of these tests to judge which performed best based on the number of link clicks and applied the rest of the budget to them.
The outcome
The Llandaf Festival team were given structured and clear documents to use throughout the support period. This included a document that had separate tabs with information on my research and the work to be completed, as well as a content schedule table with information on posting dates, captions, the design, etc. The ticket sales increased from the year before and Meta ad link clicks were above average in comparison to the previous three years of festival ad data. I made sure that my learnings of which Meta ads worked best were relayed to the team so that they could store the data and information to use for the 2027 festival.
